Business growth is a goal for almost every entrepreneur. However, "growth" is very vague, and it can be challenging to find a good starting point when you decide to expand your business. Adam Ferrari, CEO of Ferrari Energy, poses five easy questions that can help you get your business on the right track. Focus on getting the outcome you want, and figure out what's motivating you. Delegate less important tasks to someone else, and direct your attention towards positive changes. Lastly, decide what would satisfy you.
What is my vision?
Before you can focus on making your business successful, you must know what you are looking for: your vision. Your vision is what you see when you look to the future. Ask yourself what you want your business to look like in ten or twenty years. Are you in business, or have you retired? Have you sold your company to a larger one for a substantial profit? Creating and documenting your vision will help you focus your goals and plans. You will never hit a target you can't see. Your vision is your target.
What is my passion?
We are motivated by our passions. One way to determine what you are passionate about is to spend some time thinking about what you would do if money were no object. Your first response to that question may be things like to relax on a beach or travel the world. Those are not your passions. Those are just things you'd like to do but can't currently afford.
Sometimes a person's business is their passion; they would do what they do, whether they made money doing it or not. More often than not, however, business is a means to an end. The end, or what you can do because of your business, should be your passion.
As an example, few people are passionate about plumbing. But a plumber passionate about parasailing will see his business as a means to be able to afford more time and equipment for his passion. He will, therefore, be motivated to achieve success in his business.
What are my skills?
Many of us think we are better at certain things than we actually are. Take an honest hard look at your skillset. For instance, maybe you have convinced yourself that you are a powerful salesperson. But are you? Not everyone is - and that's okay.
Once you have identified your existing skills, you can evaluate whether you should dedicate time to improving them or delegate tasks requiring those skills to someone else. Skills can always be improved upon, but it takes focus away from other goals. It may be wiser for the time being to delegate rather than to improve.
What can I change now and in the future?
Once you have identified your vision, passions, and skills, you are ready to make real positive change.
Keeping the answer to each of these questions in mind, plan the changes you need to make. When done correctly, you cannot fail because you have redefined what success means to you. To identify the changes you need to make in your business, let your vision define your goals, be motivated by your passions, and accurately identify your skills.
How can I incorporate more of what I love?
A satisfying life is more than work. Even if you love your job, there must be other things you love as well. Find ways to incorporate what you love into your business. If you are passionate about your family, find ways to include them in your business. If you love to exercise creativity, find ways to be more creative in your work.
You will be exponentially more successful in your business if it includes more of what you love.
About Adam Ferrari
Adam Ferrari is an accomplished petroleum engineer and is the founder of a private oil and gas company, Ferrari Energy. He was born and raised in the south suburbs of Chicago, IL. From an early age, Adam was taught the value and dignity achieved through a hard day's work. The oil and gas industry provides good-paying jobs for millions of blue-collar men and women across America. This is one of many reasons Adam and his company are such staunch supporters of the oil and gas industry. Blue-collar men and women built America, and the modern oil and gas industry keeps America moving forward.